Career Paths Chosen
Examples of gender research results reveal that:
- The needs of boys and girls can better be met if educational requirements and capabilities are systematically researched from a gender perspective;
- Not only women have difficulties balancing family and work: growing numbers of men suffer from this problem;
- Companies who take into consideration the findings of gender-specific consumer research and reflect on gender differences in buying patterns are able to access new markets;
- Women work the same jobs as men, but are often paid less. Women also have difficulties entering leadership positions, which in part results from the unequal division of labor in the home.