What do Caitlyn Jenner, Lean In and Amy Schumer have in common?
They’re all driving the subject of gender to the forefront of our cultural conversations. And as society shifts, so does the practice of marketing to women.
Women are the engine of the global consumer economy. They drive between 70 and 80 percent of household consumer spending with their buying power and influence. In this energetic and engaging keynote address, Bridget Brennan provides insights, education and context around the trends driving the next phase of marketing to women. From broad demographic changes to societal shifts like “Analog Appeal” and the “Mini Me Effect,” Brennan distills the deeper meanings behind the most important marketplace trends, and how to apply them to business. Attendees will gain a broader perspective on how insights related to women’s consumer behavior can inform smarter decision-making for companies in 2016 and beyond.
Bridget Brennan is the world’s leading expert on marketing and selling to women. She is the CEO of strategic consultancy, Female Factor and the Author of Why She Buys. Brennan is a contributing writer for Forbes on women consumers, and speaks globally on the subject. She was recently named a “Woman to Watch in Retail Disruption” for 2016 by Remodista, and is currently at work on her second book. Brennan is based in Chicago, the headquarters of Female Factor.
The GeNDer Studies Program presents: Top Trends in Marketing and Selling to Women
Lecture by Bridget Brennan
CEO, Female Factor and Author, Why She Buys
Thursday, April 14
Mendoza College of Business Room 161
Open to Students, Staff and Faculty
CoSponsored by :
Boehnen Fund for Excellence
Eugene B. Clark Distinguished Lecture Series
Mendoza College of Business