"Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers" by Female Factor CEO Bridget Brennan.
This presentation will focus on global trends and insights about how women consumers think, how they communicate and how they make purchasing decisions.
October 28, 2010 - 5pm Eck Center Auditorium, Notre Dame, Indiana
Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.
She has served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences worldwide. She is a member of the Forbes Executive Women's Board.
Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. She is a founder of the Marketing to Moms Coalition, a member of the Network of Executive Women and the National Speakers Association. A graduate of Texas A&M University, Brennan is based in Chicago.
Sponsored by Gender Studies Program, The Boehnen Fund for Excellence and The Genevieve D. Willis Endowment of Excellence
Co-Sponsored by Mendoza College of Business